How come it’s called Enduro but it’s not ya know, shreddy?

“If it ain’t moto it’s worthless”
— Ross Shafer, Salsa Cycles

The first San Jacinto Enduro, in 2009, was originally named the “San Jacinto Endurance Ride,” a free, self supported, no-prize-no-entry-fee sorta deal much like it is today. Pre-dawn start, super long and hard and all that. But it turned out the word “endurance” was pretty valuable at the time, and using it for our ride was an issue. Long story short, we received a letter from an interested party explaining that we couldn’t or shouldn’t use that word in our ride title, and we needed to come up with something different.
“Enduro” sounded woodsy and moto, and it wasn’t so on the nose as “endurance” so we used that. Today, it’s confusing, I know. Sorry!
The San Jacinto Enduro is a good long ride out in the sticks, and you’ll definitely get plenty of shred, too.
Promise!